Posting whatever makes me click.
"iHobo, the world’s first live action charity iPhone application, gives you a
unique insight into the issues that young homeless people face today.
The free app is designed to challenge perceptions around homelessness and is the
work of charity Depaul UK and top advertising agency Publicis London.
It allows you to download a virtual homeless person onto your iPhone, where he will
live for three days. During that time you’ll be alerted whenever help is needed – day or night: he is your responsibility with every decision you make, and every time you ignore him, impacting on his life. " (from the press release http://goo.gl/qpLvn)
Posting whatever makes me click.
Posting whatever makes me click.
Theme created for Posterous by Obox
